We combine our expertise and innovative spirit to create Beauty with a purpose

GIVE BACK BEAUTY

ABOUT US

GBB is a privately owned beauty group operating in global partnerships, licensing and distribution of beauty products. The group gathered a team of seasoned industry veterans, trend-setter, with a multicultural mind-set and creative attitude. The name Give Back Beauty reflects the fact that sustainability and giving back to the community are integral parts of the business. In fact, a portion of the profits of the group are donated to selected foundations.


OUR APPROACH


Our Mission

To be the best-in-class global beauty partner of Brands through breakthrough product and business model innovation by combining the flexibility, focus and the long-term mind-set of entrepreneurial companies and the management best practices of large groups.

Our Ambition

To build Brands long-term, while giving back to people and to the planet.

Our Motto

Big enough to matter, small enough to care.

OUR UNIQUE VALUE PROPOSITION

Multi-Product
Offering

Fragrances, make up, skincare, hair care and grooming, leveraging internal teams and strategic partners, including the world dominant R&D and manufacturing companies.

Product and Marketing Innovation

Innovative concepts coherent with the DNA of each Brand and consumer needs, strong compelling stories that touch emotions, a strong attention to detail and quality.


Omni-Channel and
Digital Expertis

Control of the brick and mortar distribution across 25,000 beauty stores around the world. Proprietary e-commerce, strong relationships with best prestige e-tailers and market places in the world, digital tools to promote products and control the distribution.

Multi-Business
Model

Distribution, licensing, joint venture and other hybrid models – enabling the Brand to have strong control of the business and maximization of the shareholders’ value.
Business models are tailor made, based on the needs of each partner Brand and can evolve over time.

OUR VALUES

AT THE CORE OF WHAT WE DO IS THE BELIEF THAT:

Breaking the rules of the game is more difficult, but brings higher rewards

Sustainability and giving back to society are integral parts of building a business

Strong ethical principles are key for long-term success

WE EXPRESS OUR VALUES EVERY DAY IN THE WAY WE WORK WITH OUR PARTNERS, CLIENTS AND EMPLOYEES:

Reliability

Respect

Team work

Passion

Innovation