Indie & talents

The Indie & Talent division is the best-in class incubator for celebrity-backed brands.

We offer a tailor-made business models through creation, production and distribution for each new venture, designed to build disruptive brands 
supported by engaging and distinctive personalities.

Blake Brown is a new haircare brand created and inspired by Blake Lively’s personal regimen of shampoos, masks and styling products for healthy-feeling, nourished, and strong hair. Blake prioritizes healthy hair through an approach she learned from years of working with the best in the industry: alternating between plant protein rich formulas and moisture-enhancing shampoo and mask systems, designed to strengthen and nourish hair.

Blake Brown’s products are formulated with sophisticated, layered and distinct fragrance profiles and all packaging is designed from sustainable PCR and aluminum materials. The line is formulated to work with all hair types and formulas are vegan, cruelty-free, free from SLS/SLES, silicones, parades, phthalates, synthetic dyes or mineral oils.

Blake Brown was the biggest hair care launch at Target on record.

Strengthening Shampoo
Nourishing Shampoo
Strengthening Mask
Nourishing Mask
potion
GLAM mousse
Dry Shampoo
pre-shampoo mask
Hair & Body Mist bergamot
Hair & Body Mist sandalwood
Hair & Body Mist santal
clear the way
floating under the eyes
plump to it!
spot a spot
surfing under the eyes
clean magic
dreamy dew
up a notch
true to hue
glow yeah
mind glowing
glow forward

Florence by Mills is made with love by Millie Bobby Brown (a.k.a. Mills). Mills has sat in hundreds of makeup chairs, everything she’s learned along the way has shown her that beauty is really all about loving and expressing ourselves. That’s why she named florence after her great-grandma, a woman who embraced herself and did things that made her happy all her life.

Florence by Mills is a clean beauty brand that is made for all skin types. It has no rules, no struggle toward perfection and no boring beauty standards. The brand creates safe products that really work and are designed to make you feel good. No parabens, sulfates, dyes, animal testing or animal by-products, ever!

Florence by Mills, by Millie Bobby Brown, has become the fastest growing beauty brand targeting genz with the highest social media engagement in the world on TikTok and Instagram.