Prestige & lifestyle
The Prestige and Lifestyle division is the best-in-class beauty licensee and global partner for prestige and lifestyle brands.
We deliver a tailored service that spans creation, production, marketing, and global distribution, aimed at building culturally relevant brands that speak to a broader consumer base.
Tommy Hilfiger is one of the world’s most recognized premium lifestyle brands, uplifting and inspiring consumers since 1985. The brand creates iconic style, which comes alive at the intersection of the classic and the new, co-created with people who are shaping culture around the world. Tommy Hilfiger celebrates the essence of classic American style with a modern twist.
Tommy Hilfiger offers premium quality and value to consumers worldwide under the Tommy Hilfiger and Tommy Jeans lifestyles, with a breadth of collections including men’s, women’s and kids’ sportswear, denim, accessories and footwear. Tommy Hilfiger has an unwavering commitment to sustainability and inclusivity.
Give Back Beauty has continuously fortified the brand’s position in the fragrance market reinvigorating classic favorites like Tommy and Tommy Girl while building upon the innovative Impact line. This strategic approach reflects the brand’s commitment to connecting with both established and emerging consumer groups, ensuring a vibrant future for the brand.
Globally, Mercedes-Benz holds the 8th position among the world’s most powerful and recognized brands following billion-dollar icons and ahead of every major perfume house.
For over 130 years, Mercedes-Benz has carried a legacy of vision, passion, and progress-always honoring its heritage while embracing the future.
Guided by its timeless purpose, “First move the world,” the brand remains committed to progress.
Its ambition is clear: to create the most desirable cars in the world. Luxury is not just a promise-it is the soul of Mercedes-Benz and its cultural signature. By redefining luxury for a new era, the brand inspires, excites, and leads the way forward.In only a decade, Mercedes-Benz has become the first and only automobile brand to make its mark in the world of perfumery. Its mission now is to redefine fragrance through a luxurious and sustainable frame.
The partnership with GBB includes all brands under the Mercedes-Benz label as well as its related brands Mercedes-AMG and Mercedes-Maybach.
‘I don’t follow dreams, I hunt goals’. Philipp Plein.
Philipp Plein’s brand is synonymous with maximalist luxury. Bold, eccentric, and always in motion, Plein creates experiences that are impossible to ignore. A self-made entrepreneur, he embodies the spirit of unstoppable ambition, transforming everything he touches into gold.
From fashion and accessories to clubs, hotels, real estate, and fragrances, Philipp Plein demands the best.
Give Back Beauty immerses you in the explosive and fearless spirit of Philipp Plein, crafting daring and unforgettable scents and experiences like the No Limits and Plein Fatale lines.
Known as the “Princess of Pop,” Britney Spears is a global phenomenon and one of the most iconic figures in pop music history. With her powerful voice, unforgettable performances, and chart-topping hits, she has shaped the sound and style of a generation.
Since 2004, Britney Spears and her fragrances have been empowering people across the globe to Believe in themselves, be more Curious, and indulge their every Fantasy. Britney Spears Fragrances has launched over 30 fragrances in its history, including The Fragrance Foundation 2023 Hall of Fame finalist, Britney Spears Fantasy, which is still available worldwide today.
Her fragrances are designed for the woman, like Britney herself, who is sophisticated & glamorous, feminine & flirtatious, sexy & playful, and are meant to celebrate the iconic moments in a strong woman’s life.
The visionary intuition of Giuliana Marchini Gerani and her husband Silvano Gerani led to the launch in 1974 of the new brand Iceberg, under the supervision of the first Creative Director Jean-Charles de Castelbajac. Iceberg launched a revolutionary idea introducing the new concept of sportswear deluxe.
Long distinctive style mixes pop influences taken from the archives and an edgy British coolness. Cartoons and logos take center stage, statement aesthetics, sporty silhouettes, neon accents and eye-catching accessories collections. The fashion label is rooted in the contemporary urban culture and surrounds itself with creative people linked to the music scene.
Give Back Beauty is taking Iceberg fragrances to new heights, building on the success of existing lines while venturing into innovative new territories. This strategic approach is not only expanding the brand’s reach, but also elevating its image and ushering in a new era for its iconic fragrance line.
From a daydream to a destination.
For 30 years, Tommy Bahama has created an oasis where the sun always shines, the seas are always welcoming and easy-breezy styles are always in season. Tommy Bahama is not just an escapist fantasy—it’s a state of mind. Our happy place.
Welcome to your paradise.
Trussardi was founded in 1911 in Bergamo as an artisanal luxury leather glove workshop and, in the 1970s, in Milano, under Nicola Trussardi, it evolved into a lifestyle and prêt-à-porter maison. Since 2024, the fashion house has been part of the Miroglio Group, a leader in Italian women’s fashion.
In the 1980s it launched its first fragrances, giving life to iconic olfactory creations that embody Milanese effortless elegance, inclusivity and modernity, contemporaneity, turning the maison’s style into sensory experiences recognized worldwide, like its prestigious collection “Le Vie di Milano”.
Laura Biagiotti, an icon of Italian fashion and known as the “Queen of Cashmere,” brought Roman knitwear to international acclaim since the 1960s. Today her daughter Lavinia Biagiotti Cigna leads the maison with a focus on sustainability and culture.
In 1988 the first fragrance “Roma” was launched, inspired by the Eternal City, and the masculine scent “Roma Uomo” followed in 1992: since then, Laura Biagiotti Parfums has created iconic perfumes that embody art, elegance, femininity, masculinity, turning the maison’s style into olfactory experiences recognized worldwide.