Give Back Beauty announces its new partnership with Britney Spears for fragrances, in
charge of creation, development, marketing and global sales, effective January 1, 2025.
“My fragrance business has always held a special place in my heart. It’s always been a way for me to connect with my fans, who I love. I’m excited for this new chapter and bringing more beauty into the world with Give Back Beauty, recognized for its admirable and durable ethical standards and social responsibility,” said Spears.
Corrado Brondi, Founder and Chairman of Give Back Beauty said “It is an honor for us to partner with one of the world greatest entertainers and artists. Through her years of genius music and impeccable performances, Britney has ascended to pop royalty. Even in recent years, when Britney focused on projects other than music, Britney maintains a devoted and following base, and we look forward to rewarding Britney’s supporters with exciting new fragrances”.
As the fastest-growing global perfume and beauty partner for brands and talents, Give Back Beauty proposed a comprehensive plan for both existing and new product lines, thus turning out to be the right business partner for Britney Spears.
Corrado Brondi added, “Give Back Beauty will bring Britney’s fragrance and beauty business to another level. We are looking forward to building on that legacy, introducing innovations to her product lines and expanding the brand into new markets globally, while ensuring that the spirit and authenticity of her brand remain intact. Our comprehensive strategy for 2025 focuses on key initiatives across multiple touch points to propel sustainable growth. Looking ahead to the next 3 years, we have developed a robust roadmap that will elevate Britney Spears to new heights on a global scale”.
Give Back Beauty and Revlon, the previous licensee of Britney Spears fragrances, signed a transition agreement by which Revlon released certain intellectual property rights to Give Back Beauty. Furthermore, after further exchanges and deliberation, Give Back Beauty and Revlon agreed to discontinue the lawsuit between them.
Corrado Brondi said, “Give Back Beauty is very proud of its exceptionally high standards of integrity in all its business practices. This has been a key driver of our success, along with our social responsibility, a multi-product category track record, a widely global distribution footprint, best-in-class online marketing and distribution capabilities, and flexible and evolving partnership models with brands and talents”.
Give Back Beauty (GBB) is a globally-operated, privately-held beauty group, engaged in the creation, manufacturing, marketing and distribution of fashion, lifestyle and talent-based beauty brands, in across the fragrance, skincare, makeup, haircare, and body care categories. Over the past years, GBB has become among the fastest growing beauty companies, multiplying its sales by more than six times.
The name, “Give Back Beauty,” embodies its fundamental belief of equally caring for people and the planet. The company’s motto, “Big enough to matter, small enough to care,” supports Give Back Beauty’s ambition to build brands with a long-term, earth-friendly vision. Operating in over 130 countries through retailers, direct-to-consumer channels and distributors, Give Back Beauty has more than 600 worldwide employees serving its many business partners.
Give Back Beauty has a unique structure with multiple divisions. The Indie & Talent division acts as an incubator for celebrity-backed brands, such as Florence by Mills, by Millie Bobby Brown, which has emerged as the beauty brand with the highest social media engagement in the world. More recently, Give Back Beauty, in joint venture with Blake Lively, launched the hair care brand, Blake Brown, which was the biggest hair products launch for Target on record and, in December 2024, it won WWD Award for Newcomer of the Year.
Additionally, Give Back Beauty is the exclusive worldwide licensee for fragrances and beauty products for brands including, Tommy Hilfiger, Zegna, Chopard, Elie Saab and Mercedes-Benz. Give Back Beauty, through hybrid and evolutionary business models, also serves as a strategic and distribution partner for other leading perfume and beauty brands such as Dolce & Gabbana, Olaplex and Billie Eilish.
Multi-platinum, Grammy Award-winning pop icon Britney Spears is one of the most successful and celebrated entertainers in pop history with nearly 150 million records worldwide. In the U.S. alone, she has sold more than 70 million albums, singles and songs, according to Nielsen Music. Born in Mississippi and raised in Louisiana, Spears became a household name as a teenager when she released her first single “…Baby One More Time,” a Billboard Hot 100 No. 1 smash and international hit that broke sales records with more than 20 million copies sold worldwide and is currently 14x Platinum in the U.S.
Britney’s memoir The Woman in Me, which is a brave and astonishingly moving story about freedom, fame, motherhood, survival, faith, and hope, was published on October 24, 2023. After selling over 1 million copies in the first week, the book quickly rose to the New York Times #1 bestseller list. Debuting at #1 on Billboard’s Hot Dance/Electronic Songs chart, “Hold Me Closer” finds Elton John and Britney Spears, two of the most iconic artists of all time come together for the first time ever on record. The song topped the charts providing Britney’s first in almost ten years and the record has also climbed to #1 in Australia and Canada, #3 in the UK, and most notably #1 on iTunes in over 40 countries worldwide upon release. The song, produced by Andrew Watt, is a refreshing contemporary twist on one of Elton John’s most iconic hits, “Tiny Dancer,” which also features elements of other classic songs from his legendary catalog including, “The One,” and “Don’t Go Breaking My Heart.”
Her musical career boasts countless awards and accolades, including seven Billboard Music Awards and Billboard’s Millennium Award, which recognizes outstanding career achievements and influence in the music industry as well as an American Music Award and the 2011 MTV Video Vanguard Award. So far, Spears has earned a total of six No.1-debuting albums on the Billboard 200 chart and 34 top 40 hit singles on the Billboard Hot 100 — four of which went to No. 1. Spears has been nominated for seven Grammy Awards and won for Best Dance Recording in 2005.
Not only has Britney’s music touched the lives of millions, but she has also used her global platform and voice to support the LGBTQ community, from the Dream Act to anti-transgender bills in Texas. As a longtime ally of the community, she most recently received GLAAD’s 2018 Vanguard Award, which is presented to media professionals who have made a significant difference in promoting equality and acceptance of LGBTQ people.
After her cutting-edge pop concert Las Vegas residency, “Britney: Piece of Me,” at Planet Hollywood Resort & Casino ended in December 2017, Spears took her show on the road with a “Piece of Me” global tour in summer 2018. Britney has been creating fragrances for over 18 years, and her scents are available in over 85 countries around the world.