Incubation
We incubate new purpose-driven brands with established and emerging talents and founders, identifying market gaps and filling
white spaces.
brand incubation
Navigating the Beauty Landscape
The beauty market is crowded and competitive, making it harder than ever to launch a brand that achieves lasting success. At Give Back Beauty, we understand this challenge.
That’s why we’ve dedicated a specialized division to brand incubation, where we create brands that are destined to thrive, with a true purpose.
Identifying
White Spaces
and Building Brands
We believe in finding “white spaces” in the market—those unmet needs and desires of consumers.
We ensure the brand and its storytelling is aligned and authentic to the founder or the talent.
We then translate those insights into new beauty brands that resonate with both consumers and retailers.
Our Recent Success Story:
Blake Brown Beauty
In partnership with Blake Lively, our new hair care brand launched in August 2024, exclusively with Target, a leading retailer in the United States.
It represents Target’s biggest hair care launch on record!
Blake Brown’s success stems from its unique value proposition: delivering professional-quality products with sustainable features at affordable prices.
